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Valvoline Easy Pour Bottle Voted Product of the Year
Kentucky Ag Connection - 02/12/2018

Valvoline Inc., Lexington, has been named 2018 Product of the Year in the Car Care Category for its recently launched Easy Pour Bottle. Product of the Year is the world's largest consumer-voted award for product innovation, where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer insights.

"For more than 150 years, Valvoline has been at the forefront of product innovation, and we are honored that the new Easy Pour Bottle has been selected as a 2018 Product of the Year Award winner," said Heidi Matheys, Valvoline chief marketing officer. "This new-to-the-world package allowed us to reinvent the process of changing your oil -- making it easier than ever before for DIYers to maintain their vehicles."

For over 30 years, Product of the Year has guided consumers to the best products on the market across 37 countries, while rewarding manufacturers for quality and innovation. Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry.

"Product of the Year's distinctive red seal of approval continues to help shoppers find the best new product on the shelves and give the winners a well-earned competitive advantage," said Mike Nolan, CEO of Product of the Year.

Product of the Year nominations are placed into categories, and one product is named the winner of each category based on the results of the consumer survey. The complete list of 31 winners selected to receive the 2018 Product of the Year Award can be found at productoftheyearusa.com.

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