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FFA Direct Farm Market Contest Entries Due May 15
Kentucky Ag Connection - 04/15/2019

Kentucky Department of Agriculture's Direct Farm Marketing Division is sponsoring a contest for Kentucky FFA members actively involved in the production, growth, and marketing of farm commodities or value-added products. To be eligible, participants must produce and market fruits, vegetables, flowers, eggs, meat, fish, poultry, dairy, or value-added products that have direct Kentucky farmgate impact.

The products must be marketed and sold directly to the consumer through farmers markets, roadside markets, or on-farm markets.

Participants must turn in a written marketing plan, in which they answer 10 questions regarding market research, display skills, and direct-marketing abilities.

Regional winners will receive $50 and advance to a statewide competition, where they will be interviewed and judged on their plan, marketing, and production experiences. The interview, in which they will answer questions regarding their operation, will make up 75 percent of the entrant's score, with the marketing plan and portfolio counting the remaining 25 percent. The overall state winner will receive $300, and the runner-up will get $100.

Applications are due May 15 to Matt Chaliff, executive secretary of the Kentucky FFA Association. Email applications to matt.chaliff@education.ky.gov or mail them to:

Matt Chaliff, Executive Secretary
Kentucky FFA Association
300 Sower Blvd., Fifth Floor
Frankfort, Kentucky 40601

For more information, including guidelines and the marketing plan questions, go to kyagr.com/marketing/farmers-market.html and look for the Forms & Documents menu.

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