Kentucky Proud, the official agricultural marketing brand of the state, has launched a user-friendly website aimed at simplifying the search for a wide range of products originating from Kentucky soil. Agriculture Commissioner Ryan Quarles expressed the Department of Agriculture's commitment to showcasing the state's farms, farm families, and the exceptional products they create, while simultaneously facilitating consumer access to Kentucky's diverse offerings.
Originally introduced as Kentucky Fresh in 2002, the Kentucky Proud concept was developed by the Kentucky Department of Agriculture (KDA) as a centralized platform to raise awareness about the state's ever-expanding agricultural initiatives. Over the past two decades, the Kentucky Proud brand has become synonymous with quality across the commonwealth.
The newly launched website, kyproud.com, builds upon this recognition by providing consumers with an innovative product locator feature. Users can easily search for Kentucky farm products by business and product categories or specific items. The platform offers various filters and sorting options, enabling tailored searches and the discovery of local businesses and products.
Moreover, the website incorporates seasonal promotions, highlights information about the Kentucky Proud program, and showcases the rich agricultural heritage of the commonwealth. For Kentucky Proud business members, the site offers a dedicated member portal to view and update their membership, access grant applications, and avail themselves of additional member benefits.
To promote the new website, Kentucky Proud has initiated a media campaign and released a captivating video that captures the year-round dedication of farmers in providing top-quality local products. Filmed across Kentucky's picturesque landscapes and accompanied by an original composition, "Kentucky With You," by Brigid Kaelin, the video celebrates the hard work of farmers throughout the changing seasons.
To explore the wealth of offerings from Kentucky Proud farmers and farm families, visit https://kyproud.com/about-membership/.
Those interested in becoming Kentucky Proud members can find more information and complete an application at kyproud.com/about-membership. Membership is open to all farms and businesses in the state that produce and sell Kentucky agricultural products, supporting a vibrant local economy.
Photo Credit: Kentucky Proud
Categories: Kentucky, Government & Policy