By Jamie Martin
The Super Bowl is not just a major sports event—it’s also a huge driver of food sales, benefiting American farmers across multiple industries. Game day favorites like chicken wings, vegetables, and chips create significant demand and generate millions in revenue for the agriculture sector.
An estimated 1.47 billion chicken wings will be consumed this year, producing $561 million in revenue. Farmers receive about 15.8 cents per dollar spent, meaning that nearly $89 million from chicken wing sales alone will go directly to supporting them.
Vegetables like celery and carrots, often paired with wings, offer a greater return to farmers, with approximately 28% of the price going back to them.
However, processed foods like tortilla chips contribute significantly less, with only 1.5% of chip sales reaching the farm level due to additional production costs.
Even though grocery store prices remain high, farmers earn only a fraction of the retail cost. Their hard work and resilience ensure a steady food supply for American households, making celebrations like the Super Bowl possible.
As fans enjoy their game day feasts, it’s important to recognize the role of U.S. farmers in providing fresh, quality ingredients that fuel this annual tradition.
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Categories: National