Ethanol push helps Kentucky corn farmers

By Blake Jackson

Kentucky Corn has been strategically investing checkoff dollars to promote ethanol as a sustainable fuel source and to educate consumers about the benefits of their fuel choices.

Through innovative media campaigns, the organization has successfully reached a wide audience, including those who may not typically consider the origins of their fuel.

Unleaded88 Billboard Campaign

One such campaign, featuring Unleaded88 billboards along Eastern Kentucky State Park highways and in Louisville, reached 3.75 million people.

The simple message "Unleaded88. Engine smart. Earth kind." highlighted the benefits of ethanol: lower prices at the pump, improved engine performance, and reduced carbon emissions. By raising awareness about ethanol, this campaign directly benefits corn farmers by increasing demand for their crop.

"Dad-Approved" Commercial Campaign

Kentucky Corn further expanded its reach through a television advertising campaign that aired during the 2024 PGA Tournament and the Summer Olympics.

The "Dad-Approved" commercials showcased the affordability, performance, and environmental benefits of ethanol-blended fuels. By targeting a broad audience, this campaign effectively communicated the message that ethanol is a smart choice for both drivers and the planet.

These media campaigns have had a direct impact on Kentucky corn farmers by increasing the demand for ethanol. As consumer awareness of ethanol's benefits grows, so does the market for corn, which is a key ingredient in ethanol production.

By promoting ethanol, Kentucky Corn is helping to ensure a sustainable future for corn farmers and the state's agricultural economy.

Kentucky Corn's strategic media campaigns have successfully raised awareness about the benefits of ethanol and have driven consumer demand for this cleaner-burning fuel.

By investing in these efforts, the organization is not only supporting Kentucky corn farmers but also contributing to a more sustainable future for the state and the nation.

Photo Credit: gettyimages-chrisboswell