By Blake Jackson
The University of Kentucky's James B. Beam Institute for Kentucky Spirits (JBBI) will launch "Kentucky Wildcask Bourbon" in April 2025, marking its first distilled spirit release.
This bourbon is the culmination of a Commercialization of Distilled Spirits course, led by industry veteran Herb Heneman, and serves as a hands-on project for students in the Distillation, Wine and Brewing Certificate program.
JBBI's program focuses on alcoholic beverage production, offering students practical experience in distilling, winemaking, and brewing, alongside research opportunities. Heneman's course specifically teaches students how to monetize their craft.
“JBBI does a terrific job teaching students the craft behind making bourbon, but learning how to make money from it was a critical piece of the equation that was missing,” Heneman said. “The Commercialization of Distilled Spirits class was designed to fill this gap. And what better way to learn than by doing?”
Proceeds from the bourbon sales will fund JBBI student scholarships, research, and programs, with projections exceeding $100,000. Students managed the entire brand launch, from concept and label design to legal approvals and marketing.
“It has been incredibly rewarding to be a part of the inaugural course and creating our own bourbon. It will be satisfying to actually bring our Kentucky Wildcask Bourbon to shelves,” said student Paulatai Sevelo. “Definitely the coolest class project I’ve ever been a part of.”
Wildcask Bourbon is a blend of three Kentucky Straight Bourbons: an 8-year-old 13% rye bourbon from Freddie Noe, a 5-year-old 20% wheat bourbon, and a 4.5-year-old 39% wheat bourbon from Heneman’s private stock. The 100-proof release includes approximately 2,500 bottles, priced at $54.99 each.
The bourbon features a deep amber color and aromas of toffee, cinnamon, and allspice, with floral and herbal notes. The palate offers citrus and herbs, finishing with tobacco, nutmeg, and dark fruits.
The course featured guest speakers like Freddie Noe, Dixon Dedman, and Keisha Raspberry, and received corporate support from James B. Beam Distilling Company, Bardstown Bourbon Company, Cursive, and W. Bahan design.
“A journey of a thousand miles begins with one step, and the step that honorary Professor Heneman took is going to change lives and broaden the reach of the James B. Beam Institute for years to come,” said Seth DeBolt.
Wildcask Bourbon will be available at the University of Kentucky, with a pre-sale at the JBBI 2025 Industry Conference and a campus launch event. Limited retail availability in Kentucky will follow.
Photo Credit: university-of-kentucky
Categories: Kentucky, Education