By Jamie Martin
The 2024 National Agricultural Marketing Summit, themed "Food with Purpose," is set to take place from November 13-15 at the Albuquerque Marriott Pyramid North in New Mexico.
This event invites agricultural marketing professionals, farmers, food businesses, nonprofits, and government agencies to explore practical strategies for advancing their businesses and fostering collaboration within the food sector.
The summit's agenda is tailored to offer actionable insights for improving marketing, data utilization, and partnership building. Bre Miller, a communications specialist from Iowa State University Extension and a member of the summit's organizing committee, highlighted the summit’s practical focus.
Attendees will have opportunities to connect with peers, engage with USDA representatives, and learn methods to drive growth in their businesses through effective marketing practices.
A wide range of participants, from small-scale farmers to large food organizations, will benefit from discussions on partnership building, market research, and risk management.
Courtney Long, the food systems program manager with ISU Extension, emphasized that networking is embedded in every part of the summit to encourage lasting collaborations. Events such as exhibitor sessions, receptions, and an awards banquet create spaces for networking across sectors.
The summit will also feature plenary sessions on trending topics, including National Guard local food procurement, urban agriculture best practices, and innovations from the Intertribal Agriculture Council.
A notable session, “Urban Agriculture: A Growing Movement,” will be led by Leslie Glover from the USDA's Office of Urban Agriculture. This session will explore how urban agriculture is connecting local food systems with underserved communities.
Registration for the summit is open and will remain available through November 13. Participants can look forward to a comprehensive experience, gaining insights and forming connections that will enhance their marketing approaches and strengthen the local food economy.
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Categories: National