Kansas, a hub for wheat production, recently opened its doors to key decision-makers from Nigeria and Kenya. The visit was an initiative by Kansas Wheat and U.S. Wheat Associates (USW) to bolster long-term international partnerships. Nigeria is a major buyer of US wheat. Kenya, is an emerging market.
Aaron Harries from Kansas Wheat emphasizes the importance of engaging with international customers to maintain trust and maintain consistent, quality wheat production. By showcasing US wheat progress, grain enthusiasts avoid misinterpretations from headlines and focus on actual harvest quality.
During the visit, the delegation explored various touchpoints in the wheat supply chain. In Kansas City, they gained insights into wheat sample inspections at the USDA Federal Grain Inspection Service. Meanwhile, in Manhattan, the group visited the Kansas Wheat Innovation Center. Here, they dove into the intricacies of the current crop's quality and peeked into future wheat research.
Additional stops included the IGP Institute, known for its technical programs, and a commercial flour mill in McPherson.
Chad Weigand, a USW regional director based in South Africa, stressed the importance of such visits. They offer international buyers a holistic view of the meticulous processes ensuring U.S. wheat quality.
Participants represented diverse markets, from well-established buyers to budding markets ripe with opportunities. U.S. Wheat Associates, dedicated to export market growth, frequently hosts such trade teams. These visits not only foster relationships but also strategically position US wheat against competitors like Canada, Argentina, and Australia.
As noted, Nigeria is a major buyer of US wheat. Fluctuating market conditions like a strong dollar can sometimes challenge the US-Nigeria grain relationship. Trade team visits reinforce the U.S. commitment to quality and dependability.
Kenya, in contrast, is a budding market. Urbanization and changing consumption patterns are shifting its wheat landscape. USW actively supports the Kenyan flour industry, imparting knowledge and addressing potential trade barriers.
Despite potential hiccups with this year's hard red winter wheat supply, such trade teams are a testament to the enduring commitment of the US to nourish its international relationships, promising a bright future for Kansas wheat producers.
Photo Credit: istock-sasapanchenko
Categories: Kentucky, Crops, Wheat