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American Soybean Association Welcomes New Members to World Initiative for Soy in Human Health Program

American Soybean Association Welcomes New Members to World Initiative for Soy in Human Health Program


In celebration of World Trade Month, the American Soybean Association (ASA) has announced the appointment of two new members to its World Initiative for Soy in Human Health (WISHH) program committee. Heather Feuerstein, president of the Michigan Soybean Association and a fourth-generation farmer, and Daniel Adams, a first-generation farmer from Kentucky, have joined WISHH to support its efforts in connecting trade and development for global food security. Additionally, Gerry Hayden, a past WISHH Chair, has been confirmed as an ex-officio member.

The ASA President, Daryl Cates, expressed confidence in the new committee members, recognizing their understanding of WISHH's role in diversifying soybean markets and their potential as invaluable voices for the program's future endeavors.

Heather Feuerstein, inspired by the work of WISHH during her tenure as an ASA director, expressed her admiration for the program's focus on bridging business and development to achieve global food security. Feuerstein, following in the footsteps of fellow Michigan farmer Doug Darling, aims to contribute to WISHH's mission, having witnessed the sustainable practices employed by U.S. farmers in soybean production.

Daniel Adams, a first-generation farmer who recognizes the importance of soybean trade to the U.S. economy and rural farmers, brings a fresh perspective to WISHH. Adams, having participated in the ASA-Corteva Young Leaders program, appreciates how trade diversifies markets and creates opportunities for soybean growers. Introduced to WISHH by Gerry Hayden, Adams has been amazed by the program's impact, which extends from food safety training to the introduction of new technologies in countries like Ghana and Cambodia.

WISHH operates in 28 countries across three continents, actively contributing to food and feed projects. Both Feuerstein and Adams emphasize their appreciation for WISHH's work, which enables U.S. soybean growers to explore new markets with a forward-thinking approach. Their involvement in the committee reflects the commitment of American farmers to advance global food security and promote the benefits of U.S. soy worldwide.

 

 

Photo Credit: WISHH

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